Stop the sun with Neutrogena Sunblock
THE OPPORTUNITY
Claim the century's longest total solar eclipse on July 22, 2009 for Neutrogena Ultra Sheer sunblock.
THE IDEA
For 6 minutes 39 seconds, the Moon will block the Sun. But for the remaining half a million minutes, use Neutrogena Ultra Sheer to protect yourself.
SunStopper.sg brought this to life — a one-stop site with everything eclipse, culminating with a live stream from China. Social networking, microblogging and viral videos in two languages generated traffic.
THE OPPORTUNITY
Claim the century's longest total solar eclipse on July 22, 2009 for Neutrogena Ultra Sheer sunblock.
THE IDEA
For 6 minutes 39 seconds, the Moon will block the Sun. But for the remaining half a million minutes, use Neutrogena Ultra Sheer to protect yourself.
SunStopper.sg brought this to life — a one-stop site with everything eclipse, culminating with a live stream from China. Social networking, microblogging and viral videos in two languages generated traffic.
SCREEN CAPTURES
