Award winning campaign.
Joint live brief for London College of Communication:
Joint live brief for London College of Communication:
To conceptualize an advertising campaign targeted at a young audience for the UK charity, Show Racism the Red Card (SRTRC)
Goals judged on skill, not skin colour
#Netted is an internet goal sharing platform which focuses on the use of social networks to help gather a global audience for the SRTRC cause.
The Netted platform is an online vehicle which combines SRTRC's anti-racism campaign with popular Internet content to create a catalyst for change.
#Netted is an internet goal sharing platform which focuses on the use of social networks to help gather a global audience for the SRTRC cause.
The Netted platform is an online vehicle which combines SRTRC's anti-racism campaign with popular Internet content to create a catalyst for change.
