The concept behind the re-design is to give each chapter a more defined look while maintaining some visual hierarchy.
MONOCLE's target audiences are catered towards the matured and sophisticated readers. Thus their articles are relatively intensive and lengthy.
MONOCLE's target audiences are catered towards the matured and sophisticated readers. Thus their articles are relatively intensive and lengthy.
As a result, I tried to retain the aesthetic of sophistication and find a better balance between the body content and images, in hopes of freeing some whitespaces for a better reading experience.
Furthermore, I also used color as a division — yellow, red, blue — between small chapters and for the selected articles. In chapter like "Food and Drink briefing," I also used the color grey to enhance the visual hierarchy between each small articles, making each story more stand out.
Overall, I tried to maintain the original aesthetic of the magazine while also created a more relaxing mood and reading experience by giving sufficient colors to each spread.
For academic and personal purposes. All images and text are owned by MONOCLE.
Monocle is a global affairs and lifestyle magazine, 24-hour radio station, website, retailer and media brand, all produced by Winkontent Ltd. It was founded by Tyler Brûlé, aa Canadian entrepreneur, Financial Times columnist, and founder of Wallpaper* magazine.
