Product: instant brewed milk tea (concept brand)
Brand tonality: healthy, delicious and individual
Product price: 50-200/20 first - and second-tier medium and large cities
Consumer group: parents of children aged between 10 and 17 who love food and care about the quality of life
Relationship between brand and enterprise: the brand characteristics of Unilever are "inspiring to create a better future and make your life more dynamic", namely nutritionally balanced food, children's favorite ice cream, cost-effective soap that can prevent and treat diseases.
Its tea brand already has the tea - Lipton brand, its brand represents the tea expert, the symbol international, the fashion and the urbanized life.
Therefore, Partner's market positioning is different from Lipton's and is in line with Unilever's characteristics.
Its tea brand already has the tea - Lipton brand, its brand represents the tea expert, the symbol international, the fashion and the urbanized life.
Therefore, Partner's market positioning is different from Lipton's and is in line with Unilever's characteristics.
The brand is committed to customize healthy drinks for young people on the basis of delicious and personalized life.
Embodied in, such as staying up late is very common for young people, in fact, we at the time of staying up late is not don't worry about staying up late will cause harm to the body, but because of the development of electronic products and entertainment, our way of life and change has laid the we of this generation of young people stay up late life habit, want to change it's very hard, and in many cases, also not want to go to bed early you can go to bed early.
And when staying up late, as a result of general will not prepare dinner, hungry hungry, big family will tend to eat snacks, or afraid to eat more on the stomach or body is not good not to eat.
Therefore, we specially developed milk tea suitable for drinking at night (hydrogenated vegetable oil and emulsifier), which is not only rich in nutrients, but also can protect the liver and protect the eyes (group B vitamin), and does not contain harmful ingredients, so as to minimize the burden of young people staying up late.
's biggest consumer masses such as girls as milk tea, a lot of girls are in their own appearance and shape, on a diet to lose weight or spending money on cosmetics, but a lot of pain when I'm dieting) we can custom fit for this kind of women they milky tea, taste good, drink won't get fat, with a certain degree of beauty raise color composition) itself is good for your health a lot of tea (tea) and a lot of young people because the pressure is big, a breakdown of the problem is becoming more and more popular, insomnia, hair loss is also more and more popular among young people.
But for them, they don't think about going to the hospital or buying medicine, because young people are more confident about their health.
Since dairy products are good for sleeping and tranquilizing, we have also launched a tea drink to help sleeping and tranquilizing on this basis (drink it within 1 to 2 hours before going to bed), which will not only cause no burden on the digestive organs.
Embodied in, such as staying up late is very common for young people, in fact, we at the time of staying up late is not don't worry about staying up late will cause harm to the body, but because of the development of electronic products and entertainment, our way of life and change has laid the we of this generation of young people stay up late life habit, want to change it's very hard, and in many cases, also not want to go to bed early you can go to bed early.
And when staying up late, as a result of general will not prepare dinner, hungry hungry, big family will tend to eat snacks, or afraid to eat more on the stomach or body is not good not to eat.
Therefore, we specially developed milk tea suitable for drinking at night (hydrogenated vegetable oil and emulsifier), which is not only rich in nutrients, but also can protect the liver and protect the eyes (group B vitamin), and does not contain harmful ingredients, so as to minimize the burden of young people staying up late.
's biggest consumer masses such as girls as milk tea, a lot of girls are in their own appearance and shape, on a diet to lose weight or spending money on cosmetics, but a lot of pain when I'm dieting) we can custom fit for this kind of women they milky tea, taste good, drink won't get fat, with a certain degree of beauty raise color composition) itself is good for your health a lot of tea (tea) and a lot of young people because the pressure is big, a breakdown of the problem is becoming more and more popular, insomnia, hair loss is also more and more popular among young people.
But for them, they don't think about going to the hospital or buying medicine, because young people are more confident about their health.
Since dairy products are good for sleeping and tranquilizing, we have also launched a tea drink to help sleeping and tranquilizing on this basis (drink it within 1 to 2 hours before going to bed), which will not only cause no burden on the digestive organs.
