Adam Cale's profileSam Edwards's profile

Open Wide

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graphic design open wide dentist Roses student phil mcavity
Roses Student Breif 2013
 
 
BRIEF: Make going to the dentist as desirable as going to the gym or having your hair done.
 
We feel that all of the issues that are associated with going to the dentist stem from the terminology used and the overly formal feel of the whole procedure. Even the terms 'Dental Surgery' or 'Dental Clinic' are enough to put you off from the outset. The solution to this problem doesn’t lie within an NHS re-brand or a social media campaign, it lies within the dentists themselves. We would like to propose a new take on the way that dentists are branded. This approach will celebrate the lighter side of dentistry and will use humor and wit to help put nervous patients at ease as well as attracting new clients. To demonstrate our approach we have launched a new dental practice that enforces all of these ideals.
 
Introducing Phil McAvity Tooth Technician.
 
Now Open...wide
graphic design open wide dentist Roses student phil mcavity
To ease the tension in the waiting room we have added a selection of quirky touches. 
graphic design open wide dentist Roses student phil mcavity
graphic design open wide dentist Roses student phil mcavity
graphic design open wide dentist Roses student phil mcavity
graphic design open wide dentist Roses student phil mcavity
We have added humor to the stationary to reduce the formality and again put the clients at ease. 
graphic design open wide dentist Roses student phil mcavity
graphic design open wide dentist Roses student phil mcavity
graphic design open wide dentist Roses student phil mcavity
graphic design open wide dentist Roses student phil mcavity
graphic design open wide dentist Roses student phil mcavity
graphic design open wide dentist Roses student phil mcavity
graphic design open wide dentist Roses student phil mcavity
graphic design open wide dentist Roses student phil mcavity
For our magazine adverts we have continued with the comic theme.
graphic design open wide dentist Roses student phil mcavity
graphic design open wide dentist Roses student phil mcavity
graphic design open wide dentist Roses student phil mcavity
For our poster campaign we have played with the idea of the adverts interacting with their surroundings. 
graphic design open wide dentist Roses student phil mcavity
graphic design open wide dentist Roses student phil mcavity
graphic design open wide dentist Roses student phil mcavity
The Phil McAvity sweet bag could be applied to viral or print advertising. 
graphic design open wide dentist Roses student phil mcavity
Open Wide
Published:
Adam Cale's profileSam Edwards's profile
Multiple Owners

Owners

Adam Cale's profile
London, United Kingdom
Sam Edwards's profile
Bristol, United Kingdom

Open Wide

A response to The Roses student awards 'Open Wide' brief. The challenge was to make going to the dentist a desirable experience.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives