"haus" is an upmarket South African online furniture store featuring some of the latest and most cutting edge South African interior and product design. The branding focuses on the idea of the "box" both as an icon designating "space" as well as representative of the online shopping aspect of the business. However, this is no empty box, but rather one which can be unpacked in various ways, from the very name of the brand to different icons pertaining to the products stocked by haus.