BBC Three is the badge of quality that younger audiences use to identify content most relevant to them. Consequently BBC Three content is a key driver for various platforms in the portfolio especially BBC One. When BBC One decided to reschedule the news to create a premium spot for BBC Three content, designing a campaign to celebrate BBC Three's On Air presence became essential.

Below a few assets I designed and animated taking inspiration from the existing BBC Three brand. The main idea was to allow BBC Three look to take over BBC One but still retaining a co-branding message.