3D-PRINTED HUMAN ORGANS
Technology is developing at the speed of light, and the latest innovations have managed to even print cellular constructs to create artificial human livers, hearts or kidneys. In few years, this technology could be improved and available for everyone
-or at least everyone who can afford it. That is the main goal of this project: not only to speculate about how the visual identity of the brands of tomorrow could be but also to raise awareness about the dangers that this kind of technologies may have regarding topics as important as inequality, healthcare or human organs commerce.
AFTERLIFE, NOT A SINGLE WORRY
The brand promotes the desire to live the life to its fullest: having a set of back-up organs could almost make you inmortal. Therefore, the curvy and calligraphic logo portrays the naive and childish spirit of the company, while the color palette chosen evoke the colors of the —non-racialized— human body. As the slogan claims, do whatever you want in life because Afterlife has your back.
THE AESTHETIC
The spirit of the company required the use of a clean and minimal but fancy style. The 3D illustrations of still life organs have been designed in order to look realistic and elegant while at the same time avoiding the feeling of repugnance that one could feel looking at a real human liver or lung. A fresh look for a fresh organ!
THE PRODUCT
Afterlife sells custom 3D-printed human organs, and in order to do that, clients may take out one or several of the company services. However, consumers are also free to visit the closest pharmacy and buy one of the single use gift-cards, which will give them the chance to get a copy of the organ they choose, either for themselves or as a gift for someone else. Lung cancer is so old-fashioned!
BECOME VIB — YOU ARE A VERY IMPORTANT BODY!
Premium clients will receive a golden VIB card which will allow them to get a free copy of the organ they choose with just a really simple subscription system. This subscription also gives them a wide range of privileges such as printing the new organ in any city in which the brand is present, organs storage up to 5 units and so much more. Become VIB, sweetie!
BRAND COMMUNICATION
The world is becoming healthier everyday because we need to take care of our body. This leads to tasteless diets, smoking bans and forced teetotallers. Afterlife wants to encourage people to have fun, act reckless and enjoy the moment, and therefore the launching advertising campaign of the brand will consist on animated banners with the claim “don’t worry, keep drinking / smoking / eating”.
