IBM - Shape your cloud

  • IBM - Shape your cloud

    Although all clouds might seem the same, no two clouds are alike.
    From many clouds, yours is unique. Has your many resources. Different components. 

    When we think about planning something, we draw it. First a sketch, but then technology helps us set the lines and define our vision.
    This proposal is based on the idea of creating with technology. Constructing, building your own cloud.

    Outlines and stokes like from blueprints are mixed with modern gradients. Light weighted type is used with wider negative space and open layouts.
    And just like that, this proposal is a mix of the brand visual elements.






  • Some styleframes from the process






  • Thanks!

    Credits:
    Directed by: NotReal
    Produced by: Kasana

    Creative Direction: Valeria Moreiro & Milton Gonzalez
    Executive Production: Roberto Connolly

    Art Direction: Valeria Moreiro
    Animation Direction: Milton Gonzalez
    Design: Octavio Pollono, Valeria Moreiro

    Animation: Juampi Sciaccaluga, Macs Riedel, Milton Gonzalez
    Animation Assistant: Joana Cabrera

    Music & Sound Design: Facundo Capece & Lola Richter

    Agency: Gr0wthDr1vers
    Creative Director: Etan Bednarsh
    Art Director: Zach Landsdale
    Post Producer: Ali Webb

    Client: IBM
    Year: 2019