A theoretical complete rebrand for LA's iconic public observatory. Focused on emphasizing the playful interactivity of the space and its accessibility to visitors of all ages.

I designed the logo to be a simple standout mark that was playful and  easily recognizable with or without the text. I also wanted to reference their iconic architecture, like their current design does, but without being so literal.

It was important for the tickets in particular to be accessible to all ages. The colorful backs form into a little puzzle, ideal for children on class field trips to play with as they wait to enter the space. The bright colors also make the tickets easy to find in a bag or purse. The fronts were designed with the older visitors in mind, as the planetarium's show start time is clearly visible. 

The cafe logo was created by flipping the "G" mark, removing the cross bar, and using the "O" moon as bubbles. The bubbles give the drink a science beaker-esc feel. They also reference the rising sun, appropriate for a coffee shop and observatory alike.