Sauce is a branding project for a school in Brooklyn NY. The client idea was to provide a more enjoyable school for students and teachers
After seeing the client font, we made it bolder and funner with the drops so it can be used for further applications, We created different texture bases on the logo outline and I had a lot of fun with the "S" as a protagonist of the brand.
Sauce is about surpassing your limits to become better at whatever you want to be, it's about having an opportunity to learn about new interesting things for the future and having FUN at the same time.
Sauce Mission Statement
We make school more enjoyable by using food and games to eliminate the power struggle between students and teachers.
Agency: Huge Brooklyn
ECD: Ian Burns
Logo concept: Alex Garcia
Graphics: Daniela Alvarez