INDOMIE | Goreng Semangat!

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This TVC walks you through the daily life of Iqbaal Ramadhan when he's not busy being an actor.

Indomie Goreng gives him all the 'semangat' he needs to go about his day.

With Iqbaal Ramadhan as our latest brand ambassador, we wanted to utilize his fame as a young rising actor.

We created a trailer-style video conveying Indomie Goreng's message of 'goreng semangat'.

This video also aired in cinemas during the screenings of Iqbaal's latest movie, Dilan 1991.

We didn't want our social media content to be just a direct adaptation from our long-form digital video. We knew we wanted something tailor-made for the media, in this case Instagram. Therefore, we came up with this video where we made use of Instagram's template to make things a little bit more interesting. The one with Iqbaal offering his Indomie Goreng to the viewers was a big hit amongst his fans.