Direct Marketing Project:
During my course, in my sixth semester I had "direct marketing' as one of my subjects. For this subject, we had to present a project in which we had to create our own brand and its products, and sell it using various marketing techniques. This was a group project.
Brand name: 9 Creative Twist
Products: Quilled Jewelry & Chocolates
USP: Hand-made products
I made the quilled jewelry. They were of two types:
I made the quilled jewelry. They were of two types:
• Jhumkas
• Jewelry set (pendant + earrings)
The products were sold via various channels such as:
• Social Media (Instagram, Facebook, Whatsapp)
• Brochure
• Set up a stall in Chennai (India), at a wedding
• Bandwagon effect
• Promotional Offers
A few screenshots from the Instagram page:
A collage from the wedding where I sold these:
