Para el Ironman 70.3 de Pucón 2016 tomamos un camino diferente, no hicimos el típico aviso publicitario de los beneficios del producto. Creamos algo que incluso levantaría todo el evento. Sacamos del retiro a nuestro triatleta más grande, nuetro verdadero Ironman, Cristián Bustos. El año 50 de la marca Gatorade lo celebramos junto a los 50 de Cristián en la tierra que lo vio brillar. Trajimos de vuelta a la leyenda.
For the 2016 Ironman 70.3 Pucón we took a different approach, we didn't want to make the typical ad campaign about our product benefits. We wanted something that make the whole event stand out. So we brought back from retirement our country biggest Triathlete, our own and true Ironman, Cristián Bustos. So in our brands 50th birthday, we took a 50 year old to Pucón, and made him train and compete. So we both had a real 50th celebration of hard work, sweat and sportive spirit. We made the legend to come back.
For the 2016 Ironman 70.3 Pucón we took a different approach, we didn't want to make the typical ad campaign about our product benefits. We wanted something that make the whole event stand out. So we brought back from retirement our country biggest Triathlete, our own and true Ironman, Cristián Bustos. So in our brands 50th birthday, we took a 50 year old to Pucón, and made him train and compete. So we both had a real 50th celebration of hard work, sweat and sportive spirit. We made the legend to come back.
