I designed this magazine print ad as part of a advertising campaign pitch I created for a class I attended last semester. The objective was to establish value for YETI Cooler products by demonstrating their durability in dramatic locations, such as a barren wasteland. Featuring the truth that "the best things are built to last," and YETI Cooler's slogan, "Built for the Wild," I tried to portray the product in a new and interesting light while remaining true to the company's brand and strategy.

This print ad was designed in Abode Indesign. The photo was taken from the creative commons website, Unsplash, and the Logo vector was found online. I wrote the copy for the ad myself.