CEPR identity redesign

The Center for Economic and Policy Research (CEPR) was established in 1999 to promote democratic debate on the most important economic and social issues that affect people's lives. We were invited to redesign CEPR visual identity, maintaining part of its brand core values, but trying to making it more readable and current. 
S  C  A  L  A  B  L  E    V  E  R  S  I  O  N  S
S  T  R  U  C  T  U  R  E
C  H  R  O  M  A  T  I  C   P  A  L  E  T  T  E
E  N  G  R  A  V  I  N  G    I  L  L  U  S  T  R  A  T  I  O  N
S  E  C  T  I  O  N    P  H  O  T  O    S  T  Y  L  E
Masks inspired by the logo will be used on detail shots that identify landing pages of sections.
Duotone photography, first or detail shots of actions (people working, or voting) intervened by solids superimposed to the image with a fusion mode generating fields for text.

F  O  R  M  A  T  S
CEPR identity redesign
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CEPR identity redesign

The Center for Economic and Policy Research (CEPR) was established in 1999 to promote democratic debate on the most important economic and social Read More

Published: