[PT]
Se o seu sorriso hoje parece saudável, muito provavelmente a responsável por isso seja a COLGATE, líder mundial em higiene oral cujo compromisso é oferecer saúde bucal para milhões de pessoas, com mais de 200 anos de bagagem no mercado e mais de 11 linhas distintas de produtos para oral care.
Dentre essas linhas está a Sensitive, que vinha enfrentando uma concorrência acirrada mais intuitiva e estabelecida, perdendo lugar a partir do excesso de marcas e produtos sensíveis no mercado. Sendo assim, COLGATE buscou desenvolver um novo produto dentro do portfólio com ação imediata, trabalhando um design mais simples e intuitivo, que reforça a sensação de alívio e credibilidade da marca no mercado.
[EN]
If your smile today seems to be healthy, COLGATE it's probably the responsable for that. World leader in oral hygiene, the commitment is to offer a oral health for millions of people, with more than 200 years of luggage in the market and more than 11 different lines of products for oral hygiene.
Among these lines there's Sensitive, which is facing today an intuitive and established competition, losing place to the excess of brands and sensitive products in the market. To solve the problem, COLGATE develop a new product within the portfolio with immediate action, working on a simpler and more intuitive design, which reinforces the brand's comfort and credibility sensation in the market.
[EN]
If your smile today seems to be healthy, COLGATE it's probably the responsable for that. World leader in oral hygiene, the commitment is to offer a oral health for millions of people, with more than 200 years of luggage in the market and more than 11 different lines of products for oral hygiene.
Among these lines there's Sensitive, which is facing today an intuitive and established competition, losing place to the excess of brands and sensitive products in the market. To solve the problem, COLGATE develop a new product within the portfolio with immediate action, working on a simpler and more intuitive design, which reinforces the brand's comfort and credibility sensation in the market.
@CBA Latam Project Team
Fernanda Varnum, Fernanda Ayala, Guilherme Matos, Gustavo Della & Bruna Andriotti.
3D by Guilherme Vitor
A L L R I G H T S B E L O N G T O C O L G A T E - P A L M O L I V E® A N D C B A B + G
3D by Guilherme Vitor
A L L R I G H T S B E L O N G T O C O L G A T E - P A L M O L I V E® A N D C B A B + G
