We created a world that invites you to explore a 360° warmth in the "All Weather MTE collection" from VANS. A mid-season project with a heavy digital-analog pole that made our team spin their brains out to figure out the best way to recreate this collage-made VANS world.
Throughout the process, we discovered and bent some technical rules to create the illusion of a 2D collage inside of a 360 environment. It was rewarding to see it all come together without losing the analog essence of collage.
The spatialized sound mix is tailored for playback on both YouTube and Facebook 360 mode, ensuring an engaging experience breaking past the barriers of flat-looking social feeds.
Featuring: Dylan Graves, Leila Hurst, Darrell Mathes and Mary Rand.
Aimed to be a facebook Post
over 4million views and 27k Likes.
Directed by MediaMonks Animation
Creative Direction: Juan Behrens
Technical Director: Ilia Kole
Design: Mischa Loppies, Juan Behrens
Animation: Germán Di Ciccio, Nicolas Piccirilli, Juan Behrens, Robin Poitevin
Better viewed with headphones and a google cardboard, Gear VR or any similar tech.
Technical Director: Ilia Kole
Design: Mischa Loppies, Juan Behrens
Animation: Germán Di Ciccio, Nicolas Piccirilli, Juan Behrens, Robin Poitevin
Better viewed with headphones and a google cardboard, Gear VR or any similar tech.
LOOPS
More than 40 animations scattered around the environment. Many textures and images where created out of scanned images from magazines, books and printed photography.
More than 40 animations scattered around the environment. Many textures and images where created out of scanned images from magazines, books and printed photography.
STYLEFRAME
PRODUCTION BREAKDOWN
SOCIAL MEDIA ADAPTATIONS
THANKS!
Kudos to the team!!!
