A-TO-B
The first stop shop
Venue Retail Group approached us in early 2014 with a request: they wanted to create something ‘new and refreshing’ in the bag retail market. Market research, competitive analysis and meaningful conversations with our clients soon revealed that today’s market didn’t offer any go-to locations which provided ‘everything you need for travelling’. We began looking for something new, something that could help people travel, wherever they were going.
Everything new: from concept to name, strategy to brand, identity to retail design. A place that gathers and provides great, smart and helpful products for people on the move. With this vision in mind, A-TO-B was created, and it is every little bit of its name. We built a modern, mobile and flexible brand with a clear purpose: to be there when you move from point A to point B, and every step in between.
For full case visit: https://www.stockholmdesignlab.se/work/a-to-b
