Olle Lundin is an award winning cinematographer based in Stockholm.
The commission consists in a complete redesign of his visual identity, including the design of a new logotype, typographic system, stationery set, the design of a new website and social media contents.
Based on the execution of his cinematographic projects, the new identity is built around an elegant and wide type combined with a limited colour palette.
The overall identity is the result of the combination between the logotype and a set of four icons that aims to represent the action of recording, filming, setting and lighting.
Stationery sets includes personalised gaffer tape and business card.