VOLT ENERGY DRINK
After research, I figured out that young adult males are the main audience for this market. When they purchase an energy drink, they expect to get the energy to conquer whatever physical challenge they're facing. Therefore, marketing the drink after strong Greek Gods seemed to be the solution. Along with the names, the design also features the scepter and trident that provide Poseidon and Hades with their strength.
Sketches and Digital Exploration
Concepts
Final Package Design
Product Shots
Applications
Trade-Booth Design
I wanted my trade-booth to look adventurous and fun to attract my target audience (male young adults). I added a picture of someone snowboarding showing that this drink gives you energy for extreme sports and therefore, it must give you enough energy to go about your daily lives.
