Authors: Dragana Ileš / Negra Nigoević
Co-author: Dražen Novak (copywriter)

Photography: Martina Kenji
Awards: 2nd prize in competition, Magdalena 2012. Finalist
 

 

‘Tea.r (o.čaj)’ came out of that story and offers a drop of sweetness in the bitter times. Ironically, we all found ourselves in situations like that, at least once in our lives, and then we seek solace in things that surround us. By donating the subject of reminiscence to the Museum of Broken Relationships, we solve the first step, but still remains that bitterness that only ‘tea.r’ may try to wash off.

 

The concept has led to a logical solution that involves the package of tea, a larger box with 10 bags, and smaller, which contains only one tea bag of the optimistic tea, just right for the gift. Big package opening system reminds us of the heart-breaking, yet it offers content that will try to save the day.