Maapilim is on a mission to create an iconic relaxing experience for New York men. With slow living and wellness in mind, our popup store design is inspired by the convoluted Grecian rooftop gardens - surrounded by serenity, iconic Mediterranean shapes and local herbs. We wanted to create a space for people to enter and feel a transition from one of the world’s busiest retail neighborhoods, NoLita, into a different mode, activating all of their senses. Bringing shapes, materials, scents and local herbs from across the Mediterranean will allow our visitors to get a physical sense of the brand’s essence and values. Take a deep breath and step into a slower-paced state of mind.
Interior design: Craft & Bloom | Art direction: Maapilim | Production: Popup Mob
Ceramics: Avi Ben Shushan | Soundscape: Endel | Photography: Will Ellis
