BLEND BRAND IDENTITY
Blend is a gender neutral re-brand of Ulta Beauty. Blend’s mission is to offer a convenient and accessible space for anyone to find the tools and community to express themselves. Logo variations serve to accommodate a wide range of materials. The color palette and pattern designs serve to keep the brand neutral and youthful to broaden its audience.
Roles: Brand Identity, Brand Audit, Packaging Design, Pattern Design, Copy Writing, Research
