Rise of the TMNT — Logo/Lettering

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Client: nickelodeon Year: 2017 Project Type: Logo Design

Project:

nickelodeon approached Noem9 Studio with a project for the new TMNT (Teenage Mutant Ninja Turtles) TV series that they were working on to launch in Summer of 2018.

They were looking for a new logotype and possibly an icon that would represent the TMNT. The task was taking inspiration from the new Art Direction and the general mood they were creating for the show and designing a logo that went along with it.

First round of ideas exploring different elements that could be taken from the TMNT world and be represented as an icon.

We also explored the possibility of using some shapes to create a monogram instead of a visual icon.

Initial round of ideas for the typography style and composition that could be explored further based on previous sketches.

Rough comps to get an understanding of how the shapes work together and which elements relate to the new TMNT world.

Second round exploring different options: a couple of street-style inspired lettering, another one with a japanese vibe and some using geometric letters and adding some letter-cuts to have a looser finish.

In this third round the work was focused on creating letterings for the logo with a young and playful vibe and also looking at how it would look adding some color and effects to it.