Bernini #GlowGetter Campaign
Digital Campaign
Bernini is a ready-to-drink grape frizzante perfect for those who celebrate life and are ready to sparkle at a moment’s notice. The #GlowGetter campaign is all about celebrating aspirational young women who are building sparkling careers of their own making... and looking fabulous while doing it.
A bold, beautifully styled hero piece saw the #GlowGetter manifesto delivered by four leading female influencers. Featured were Cosmo deputy editor Noxolo Mafu, TV personality Kim Jayde, wellness coach Phemelo Segoe and food blogger Luyanda Mafanya.
Individual Piece
Kim Jayde
The hero piece was supported by four individual pieces wherein each influencer shared their favourite single piece of #GlowGetter advice.
Youtube
Views
The campaign took the online world by storm, racking up views and engagements well beyond initial targets and surpassing client expectations.
Shoot Photography
Behind the scenes
Carefully captured candid photographs taken on set added to the content rolled out across Bernini's social media channels.
Individual Piece
Noxolo Mafu
Social Posts
Feedback
Audience response to the campaign has been overwhelmingly positive with Bernini firmly established as the drink of choice for young women who are celebrating their success.
Bernini #GlowGetter Hustle Pack Giveaway:
We then created a Facebook competition to get our audience involved, and asked them to celebrate their greatest achievement with us to stand the chance to win the below hustle pack:
Creative Director: Charles Miller
Art Director: Romaine Boulanger
Copywriter: Bianka Wessels
Production Company: Visual Content Gang
Agency: Mirum
Client: Bernini
