UBER Eats - 1st Regional Integrated Campaign (EMEA)
"THE EATS FEELING"
As UberEATS continues to grow throughout EMEA the time is right for an integrated campaign. Our multi-channeled integrated campaign brings to life the ease and convenience of UberEATS for our target: people who do not currently use a delivery service, but are interested in doing so.
Through engaging video and photography contents we show how EATS makes your day easier with delicious food, delivered in a tap. Launched in UK, Spain, Poland,The Netherlands, UAE and other cities in EMEA.
About months from brief to delivery working with Emma Vans-Colina (copywriter) to produce this campaign. Initial concept was new and provocative however even though the central team loved, market teams were not sure and wanted to go with a toned down option. It performed really well in creative testing done in 2 of the launch countries ahead of campaign launch.
Channels: Video, OOH & Digital OOH, Social & Paid content, Digital Banners, CRM and Radio.
