UBER - MENA 2017 Drivers Photoshoot
Elevating the human story behind our drivers & riders.
I worked with my team on and updated photoshoot to enrich our library of 2 of the biggest markets Uber have in MENA (Saudi Arabia and Egypt). The shoot took about a week. The work was done by 2 of our photographers with direction.
Our aim was to show our real partners in authentic moments. These are some of them.
Behind the scenes in Riyadh photoshoot
Behind the scenes in Cairo photoshoot
Internal communication screens showing the amazing stories
