HAUS CONCEPT STATEMENT
Bringing a fresh perspective to the South African furniture and homeware market, Haus is an online marketplace which supplies unique, impeccably designed, and carefully crafted furniture and homeware. The brand showcase beautiful, locally made, South African design to the South African market. Haus sources their products responsibly from local South African designers and craftspeople who use ethical practices and sustainable materials, a practice which differentiates the brand from the broader South African furniture & homeware market which is saturated with quantitive low-quality products and globalised Western brands. Haus' consciousness follows through to the brand's ethos of authentic, creative design and superior craftsmanship which is reflected in the nature of their products: unique, very well made, and often made to order.
Their vision of offering qualitative, responsibly sourced products and reflect their overarching purpose: to support small-scale, local businesses and provide them with a platform to showcase their beautiful products. By doing this, Haus contributes to a shift in focus from large-scale business towards independent designers.
The art-savvy consumer experiences Haus as an online (and thus easily accessible), centralised hub of bold South African creativity, communicated through eclectic high-end South African designs. Haus's informal tone reflects a sense of playfulness and an atmosphere of South African humorousness. Haus' prominent focus on attention to detail creates a long-lasting effect on the customer - a characteristic which is carried through from the quality of the products, right through to a timely & caring delivery.
CLIENT: HAUS | DESIGN & ILLUSTRATION: CONLAN
