ROYAL: Scream for a Royal Halloween Campaign

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Pre-made meme replies were also created to keep the funny conversation going on all of our social media pages.

Teens across the country clamoured Royal Scream Machine to pay a spooky visit to their schools and cities.

Citations:

Kidlat Awards 2019 Finalist

Creative Technology and Media Category
Creative Effectiveness Category

Ogilvy Philippines - Best in Creative

Youtube Leaderboard Awards 2019 Finalist

Work featured worldwide:

AdAge
https://adage.com/creativity/work/royal-scream-royal-halloween/955271

Ogilvy Global

https://twitter.com/ogilvy/status/1057653695335354368

Design Taxi
https://designtaxi.com/amp-news/402151/Spooky-Fanta-Machine-Sees-Zombie-Hand-Grabbing-Unsuspecting-Fans-For-Halloween/

Little Black Book Online

https://www.lbbonline.com/news/teens-in-the-philippines-get-haunted-halloween-with-new-fanta-scream-machine

Campaign Brief Asia

https://campaignbriefasia.com/2018/10/26/teens-get-haunted-for-hallowee/

Ad Gang Japan

https://adgang.jp/2018/11/168039.html

Branding In Asia

https://www.brandinginasia.com/coca-cola-sets-up-scream-machine/

Adobo Magazine

https://www.adobomagazine.com/campaign-spotlight/campaign-spotlight-teens-get-haunted-halloween-with-fanta-scream-machine/

Trend Hunter

https://www.trendhunter.com/trends/soda-vending-machine

Best Ads On TV

https://www.bestadsontv.com/ad/98132/ROYAL-Fanta-Scream-for-Royal-This-Halloween

Verve's - Best Halloween Campaigns

https://verve.ie/best-halloween-campaigns/

Event Marketer

https://www.eventmarketer.com/article/halloween-experiential-brands-treat-consumers-to-stunts-swaps-and-snapchat/
Stone BC China
https://stonebc.com/archives/8229
La Criatura Creativa
https://lacriaturacreativa.com/2018/10/30/fanta-instala-una-maquina-expendedora-llena-de-zombies-por-halloween/

ROYAL: Scream for a Royal Halloween Campaign

Published: April 3rd 2019

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