Wrap it up​​​​​​​

For this school project we had to restyle the packagings from a known brand or from a brand that we created ourselves. Our assignment was to restyle three packagings, but they need to have some similar elements so the three boxes will make one serie. 

I've chosen for the well-known brand Jack Daniel's. Because we had to restyle three packagings, I've chosen three different Jack Daniel's whiskey tastes: Tennessee regular, Tennessee honey and Tennessee fire.

Enjoy a delicious glass of Jack Daniel's whiskey with your friends. It's the perfect drink to consume with a poker evening, lit up a cigar and your evening will become legendary.

It's the best to drink when it's cold and with ice in the glass. You can also combine the Jack Daniel's whiskey with some Coca-Cola to make it into a mixed drink.

Here you see the labels and logo's that I've made for my packagings. Each taste has it's own illustrations that fits with the taste itself. Because the three packagings need to look like one serie, they all look the same except for the different illustrations.

Here you see the designs and templates for each packaging. As you can see, I've created a different background pattern for each taste. The background colours also fit with the taste itself, you can see that Jack Daniel's Fire has red, Jack Daniel's Regular has black and Jack Daniel's Honey has a yellow background colour.

Style guide​​​​​​​​​​​​​​

Here you see the style guide of my three packaging designs. I haven't used a lot of colours, because my opinion is that less colours make it more chique. I've only used one font in all the designs, because that specific font fitted well with the Jack Daniel's style.