Pax the Penguin
Christmas Hot Chocolate
Pax the Penguin is a series of Christmas themed packaging for hot chocolate powder. The client chosen was Cadbury, therefore the brand identity of their packaging was kept in mind when designing this new series of fictitious hot chocolate for them.
Pax the Penguin is aimed towards children and the name Pax was chosen for the penguin because it is a gender neutral name. Pax the Penguin comes in three flavours: Gingerbread, Salted Caramel and Toasted Marshmallows.
The boxes and their packets.
