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Headline: "A Peak Performance is Rare"

Print Ad: Insert flips up

Print Ad
"GoPro Will Be Ready To Capture It"
"Go to GoPro.com/Peak to tell us about your peak experience and enter a chance to win a free GoPro camera."

 

 

Micro Site

Micro Site:
Features a new person each month with a Q&A, a video interview, and photos. 

Micro Site
You're able to navigate to past featured people that experienced extreme peak performances. 

GoPro App
The app will detect your location by taking your own photo of where you are traveling. 

GoPro App
Once the location is detected, a map is displayed to show people that have traveled there have had their own peak experiences. Users are able to click on their profile images to read their stories of what they've experienced at that location. 

GoPro App
Once users click a profile picture, the person's profile shows up. In this profile, the user can see other locations they've had their peak performances along with a bit of information about them. Their experiences can be shared with social media.