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Your Brand New Pal
Anna Vasileiou
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Your Brand New Pal Campaign aims to promote the idea of traditional pen friends.
To achieve that a series of personality characters was design and a school program was launched.
The target audience is children ages 8 to 12.
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Your Brand New Pal
155
2.1k
9
Published:
March 26th 2013
Anna Vasileiou
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Anna Vasileiou
London, United Kingdom
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Your Brand New Pal
A campaign promoting the traditional idea of having a pen friend to children. Target Audience: Children of ages 8-12 To communicate the desired
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155
2.1k
9
Published:
March 26th 2013
Creative Fields
Advertising
Illustration
Packaging
characters
Digital illustration
promotion
advertising campaign
children
personality
handrawn typography
Copyright Info
Attribution, Non-commercial, No Derivatives
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