Corona Thermal Insulation Paint
Colombia is a tropical country, and most of its territory is below 1000 meters above sea level. Hence, temperatures in these locations exceed 30ºC throughout the entire year. In order to help with these high temperatures, Corona, one of the most beloved brands by Colombians, offers a thermal insulating paint capable of reducing temperature up to 4°C.
Process
Bronce - Gráfica - Ojo de iberoamérica 2019 / Print Ad of the Week Lürzer's Archive
(Corona - Issue 3/2019 Lürzer's Archive)
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Advertising Agency: DDB Colombia
CEO: Borja de la Plaza
CCO: André Pedroso
VP BBM: Adriana Taborda
Creative Director: Jorge Valencia
Art Directors & Retouch: Juan Felipe Arango / Laura Fonseca
Copywriters: Felipe Cendales / Eduardo Vargas
