Prakhyat Chatla's profile

Morii - The IIM Ahmedabad Exchange Experience

Artist's Statement: IIM Ahmedabad has affiliations with B-Schools all over the world. They indulge in a Student Exchange program where students of different universities come to IIMA and students of IIMA go to these affiliated universities to study for a Term and promote the cultural and intellectual exchange and exposure to students of both universities. The Exchange Program at IIM Ahmedabad is said to be a very culturally rich and diverse one. giving students the opportunity to experience INDIA, often leaving students wanting for more. If the three months had to be described in one word, the word would be Morii - The desire to capture a fleeting experience. And that's what we attempted to do through this video.

Process: The entire video was Scripted and Produced as a collaboration between the Student Exchange Council of IIM Ahmedabad and MAD - The Movies and Design Club of IIM Ahmedabad. The Exchange students of the 2018 Term were heavily involved in the project as the objective was to portray their experiences in the most accurate manner to encourage more students to choose India as their Exchange destination. The shoot of the video was a tedious one, stretching out over 4 months and the Post-Production process took another month due to the prevalent academic rigour of IIM Ahmedabad.
Morii - The IIM Ahmedabad Exchange Experience
Published:

Morii - The IIM Ahmedabad Exchange Experience

Published: