The video shows how “Innovia Nectar” by Sofar should be used.
As soon as the video begins, the user is brought into an abstract environment made of different shapes and colors. This is the background to the following scenes.
In order to use the product, there are four main steps to follow. Through 3D animation and graphics, as well as additional captions, the four steps (break, press, shake and drink) and the distinctive qualities of the product (dry/wet dualism and the mix of different ingredients) are described to the user.