Idea: Selling Mercedes-Benz pre-owned cars as vehicles which preserve all the high standards  and quality as the first day. It doesn’t matter if they are used because, even if you know you are not the first one in using them, they will continue working. Recycled idea. Same copy, new art. 

 

Slogan: “You know you’re not the first one”.

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Slogan: “Let’s go on”.