I was approached by Rapha and asked to create two minimal, clean and clear product animations for the launch of their new cycling shoes, CLASSIC and EXPLORE.

The idea was to present all the features of the new shoes in layers along side the films of the cyclists wearing the full Rapha gear that were filmed in beautiful outdoor locations in Australia and the US.

Director - Oliver Duggan

Art direction - BCMH

3D design and animation - Peter Tomaszewicz

Videographers - George Marshall, Samuel Craven

Edit - Ross Hallard at Trim, Jevgeni Repponen,

Grade - Jevgeni Reponnen

Copy - Oliver Duggan

Music - Jack Sedgwick at wave studios

Brand project manager - Anna McLeod