Braver, Stronger & Smarter - a Campaign for TJC
Creative Direction, Graphic Design, Typography
Creative Direction, Graphic Design, Typography
"You are braver than you believe, stronger than you seem, smarter than you think"
- A. A. Milne
Inspired by these words, Yellow Octopus worked with Temasek Junior College(TJC) to created their inaugural 6year Integrated Programme recruiting campaign to reach out to the brightest students in Singapore grooming them to be our thinkers and leaders of our future. Our Campaign theme revolved around creating students that were "Braver, Stronger & Smarter". The approach was not just to create students who were more confident, with greater strength and more intelligence, but rather one that created courage, care and more societal centric global citizens. This campaign captures the philosophy & values of TJC which is to develop character and not just academic prowess growing holistic contributors of society.