MINI ZINE on the Writer’s Block
MINI ZINE is a fictional corner-store themed retail space located inside the Writer’s Block, a local independent bookstore. A play on both the concept of a “mini mart”, a small corner store, and the “mini zine”, a popular compact size of zines, Mini Zine evokes a sense of nostalgia while still being fresh.
A Grocery Store Inspired Logo
Mini Zine’s primary logo is a simple graphic inspired by grocery store logos.
Playful and inviting, the circle around the text forms a smiley face-like image. A textured edge was added to the original graphic in order to create a tactile feeling that is reminiscent of ripped paper. The bold, versatile logo of Mini Zine invites creators to edit and form their own variations.
A Brand Guide Zine
The brand guide for mini zine is a compact booklet bound by a pamphlet stitch. The guide introduces the background and mood of Mini Zine, as well as detailed information about the typography, colors, and do’s and don’ts of the logo.