Youth Quake 品牌識別

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Youth Quake - Rebranding

YQ a.k.a. Youth Quake is all about school life. Founded by Pingtung Peace Church (和平教會) in 2009, YQ holds a series of competitions and offers prizes such as The Most Creative Team Calls, The Best Financial Ideas, The New Generation, and so much more, to invite students teaming up for the honour of their own schools. By doing so, YQ encourages the bond between students and their schools, and hopes to grow it into actions that benefit the society, such as student volunteers.

While getting into YQ’s second decade, this new visual identity is designed in 2019 specifically for the new generation of their target audience. Inspired by Generation Z, the design applies the lightning symbol that represents electric power to illustrate the power of youth; and through images of the internet and social media, to depict the YQ’s high hope to these high school kids –– to love your school, and to love the world you live in.

Youth Quake(YQ)是一個校園運動的品牌，創立於2009年，由屏東和平教會發起，並於每年舉辦「Youth Quake 校際新創藝大賽」。內容包含校際隊呼比賽、校園行銷大賽、校園新世代選拔等項目，邀請各校學生組成團隊，共同為著校園的榮譽而參賽。10多年來，YQ在屏東地區所有的國中、高中職中，形塑起一股愛校的文化。並從關注自身，進而關懷社會，YQ近幾年來亦發起關懷行動，帶領學生志工進入屏東各大醫療機構、弱勢團體中。

2019年，YQ邁向下一個十年之際，感受到目標族群的變化，故開啟了品牌視覺識別的重塑，盼更貼近時代的年輕學子。整體識別規劃發想於網路世代，標誌設計發想自電源符號，象徵青春能量的啟動，並以網路、社群等相關符號、圖示、語彙，堆疊出大量的資訊感，傳遞品牌的理念，以全新的視覺語言，在新的時代中，持續延燒愛校的精神。