The aim of this YCN Student Awards competition brief was to to create an awareness campaign for Feel Good Drinks, that would help people smile and hopefully make their day a little better.
Feel Good Drinks take pride in the fact that they are a hundred percent fruit with no added sugar; therefore I decided to play around with this angle. My concept was to highlight to the audience that there’s an easier way to consume fruit, by simply drinking a Feel Good. The visuals are based on an idea that individuals get frustrated with trying to peel fruit, give up and simply smash them.
To go with the posters I decided to create an interactive app that will allow users to check out the Feel Good range, earn rewards, track what fruit are in season and take their own feel good photos.
