God Of War is an action-packed video game in which Kratos and Atreus adventure through the world
of Norse Gods. Along the way, Kratos fights viciously and cuts down his enemies into pieces.
Have you ever wondered what happens to all this wasted savoury flesh in the game?
PlayStation presents:
I. IDEA
We created a butcher shop where users
Are presented with the opportunity to taste or take-away the delicious
pieces of meat that you shredded from your enemies in the game.
2. IDENTITY & BRANDING
We designed a powerful brand that preserves the essence of the game; however,
at the same time reminds us of classic butcher shops you can find in any city in the world.
This unique idea, grabs the attention of gamers and arouses
the curiosity of the general public.
2.1 LOGO COLORS
2.2 ICON SET
Each of the enemies that appear in the game are equivalent to a product that
we can find in a real butcher shop. So when you stick your teeth into a wolf,
you are actually feasting on a delicious T-Bone Steak.
ᛟ WORKING TOOLS ᛟ
ᛟ THE MENU ᛟ
2.3 THE BUTCHERY
To create this meat fulfilling experience, we have reconstructed all the basic elements
of an authentic butcher shop. These elements include everything
from the packaging to the cutting tools. We even recreated the Codex that appears
in the game with the description of each of the products that you can eat
in the God Of War Butchery Shop.
3. ON-LINE ACTIVATION
Few days before the launch of the game we will design a microsite. This allows users to reserve the time
to play the game, eat selected pieces of meat or take home any of the delicacies that GOW Butchery offers.
Only a privileged few can live the most carnivorous experience of GOW.
3.1 THE ORDER
3.2 THE LOCAL
