In order to represent Sting with the ingredients approved by FDA-USA, we create a campaign that leverage the taste of the product with the main message "High Quality Sting with Irresistible Taste!" along the whole communication.
The execution idea is very simple: it's just the 'competition' between guy & girl to steal the Sting bottle from other. Let's take a look on these viral videos with 3 episodes to find out more!
Result: More than 63M views in total!
