Natasha Nuttall's profile

YCN 2012 - i Newspaper

Response to the i newspaper YCN brief 2012.

Campaign to raise awareness of i newspaper amongst students
My campaign features the moustache as an icon for i. The moustache has connotations which make it a great icon: leadership/ success(military), intelligence/ educated(british gentleman), fun(novelty) and fashionable.
The smartphone app allows the user to scroll through previews of the latest news stories and find the nearest place to buy i newspaper.
The user can also choose their own moustache and share through social media. They can also join the Opinion community using the article specific code, see what others think and add their opinion.This creates a discussion and online buzz.
YCN 2012 - i Newspaper
Published:

YCN 2012 - i Newspaper

'Knowledge is power' is a fun campaign to raise awareness of i newspaper amongst students. Using a moustache as an icon and the 6 simple question Read More

Published: