This brochure is advertising a hiking tour to Mt. Kilimanjaro in Africa for G.Adventures. The designs are based off the idea of “Walking away from the daily grind”. A repeating element in the brochure is a shoe print, it marks what day of the tour you’re on as well as shows the track between destinations on the map. Since this tour is a Camping and hiking tour a tent was used to mark the destinations on the map. Green and Orange where chosen for the colour palette because they represent nature and are commonly associated with outdoor activities.