Client/Brand: Wild Asia
The Brief
An initiative to design a series of posters for Wild Asia to raise awareness against deforestation that threatens endangered animals in Southeast Asia. For ADFEST and Spikes Asia 2015.
The Solution
Inspired by the simplicity of nature, I decided to use a minimalist design. Each animal is shown grieving, as a tool used in deforestation (an axe, a chainsaw and a saw) cuts their foot. The foot, when lifted, shows the simple message.
The wood paper texture shows how nature and animals are one, and how an attack against one is an attack against the other.
Role: Art Director/Illustrator
