Client/Brand: Coca-cola
The Brief
An open brief for Coca-Cola as part of pitching for the business in 2014. With a focus on spreading happiness, utilise the brand’s high awareness to propose any idea that can integrate today’s social phenomena.
The Solution
We turned the simple act of buying a can of coke into an interactive experience that sparks joy in any passing Malaysian.
Plus, it gives everyone a chance to perform a small act of generosity that’ll make next passerby happy as well.
Role: Art Director/Designer
