Explore insides of tearing down production boundaries to bloom as a leading creative partner and content creator for all campaign introducing the successful international product launch of BSH Siemens Home Connect appliances. The main task was to create an eclectic visual world of digital connectivity yet very humanized bringing physical laser beams to life. Both commercial films, European and Asian version, shape the base for a serial of use case web films, different print and online keyvisuals as well as a large amount of packshot variations. Ah... and all content must be adaptable for different international markets - of course!